Max Erdemandi, PhD
Applied Statistics · Quantitative Methodology · Media & Social Psychology
I am a quantitative methdologist and social scientist. I study how bias and systematic error introduced by research design, measurement, and analytic choices shape the substantive conclusions drawn from data on human attitudes and behavior. I specialize in measurement and latent variable analysis, including structural equation and mixture models; Monte Carlo simulation and agent-based modeling; and machine learning and computational methods for network and language analysis. I also use scientometrics and curricular data to study how scientific knowledge is produced and disseminated across disciplinary boundaries. I ground this methodological work in the study of information disorders and extreme beliefs, such as mis/disinformation, conspiracy theories, and violent extremism, across mass media, social identity, and risk and crisis contexts. My work has appeared in Communication Quarterly, the Journal of Applied Communication Research, the NIJ Journal, and The Handbook of Fake News, Misinformation, and Disinformation
Currently I am an adjunct instructor and principal researcher at the University of Maryland, and the Vice Chair-Elect of the National Communication Association's Applied Communication Division. Outside the academy, I evaluate large language models as an AI/LLM researcher. I also founded Rubrique Advisory Co., which helps colleges, universities, and mission-driven organizations measure and communicate the success of their high-impact programs such as career education and internships, study abroad, and living and learning communities.
Education
Duke University
Hacettepe University
Kennedy-Lugar Youth Exchange & Study
Experience
George Washington University
University of Maryland
Duke University
State University of New York (SUNY)
Research
My research asks how measurement and design choices shape what survey and text data appear to show, and applies that question to information disorders and extreme beliefs.
Quantitative methodology, psychometrics, and survey research
Multivariate, structural equation, mixture/latent class modeling that detect and correct the biases and systematic error that research design, measurement, and analytic choices introduce into substantive conclusions about human attitudes, beliefs, and behavior.
Computational analysis and machine learning
Machine learning, psycholinguistic, and computational methods for social network and text analysis, used to study how mis/disinformation, conspiracy theories, and extremist content spread and what their language reveals. Monte Carlo simulation and agent-based modeling test research design, measurement, and analytic choices before they reach real data.
Scientometrics and meta-science
Bibliometric and curricular data analyses to study how scientific knowledge is produced, taught, and disseminated in communication science and across the social sciences.
Information disorders and extreme beliefs
Conspiracy belief, mis/disinformation, and violent extremism across mass communication and media, social identity/intergroup, and crisis contexts.
Publications
For a complete and current list, see Google Scholar.
Under review
2026
2024
2023
2022
2021
2020
2019
2017
2013
2012
2011
In progress
No entries match this topic.
Teaching
Instructor of record · University of Maryland
Teaching assistant · University of Maryland
Funding & Awards
External funding
State(s) of emergency: Decentralizing federal disaster communication and response, and its consequences for environmentally and socially marginalized communities
The road less traveled: Bolstering the absorptive capacity of southern Central American states to facilitate the Northern Triangle immigrants
Divergent dimensions of radicalization: Migration and violent extremism in Sabah
Measuring up: Aligning SOF and interagency CT efforts across the tactical, operational, and strategic levels
Counterterrorism Net Assessment Data Structure (CT-NEADS)
Bargaining on and off the battlefield: The bargaining model of war and negotiations with the Afghan Taliban
Evaluating the Safe Spaces community-led CVE program
Resources and resilience: A computational model of strategic influence
Internal funding · University of Maryland
Mapping entertainment media motivations: A two-part study on measure development and application
Introduction to Communication Inquiry: Assessment and course redesign
Essentials of Intercultural Communication: Assessment and course redesign
Awards and honors
Charles Richardson Award for the Most Outstanding PhD Student
Top Student Paper, Group Communication Division
Ann G. Wylie Dissertation Fellowship
Doctoral Honors Seminar
Jacob K. Goldhaber Travel Grant
Summer Research Grant
Phi Delta Gamma Excellence in Interdisciplinary Research Award
Top Student Paper, Mass Communication Division
Top Panel, Communication and Military Division
Tuition Scholarship (100%)
Rubrique
Founder
Rubrique Advisory Co.
Rubrique Advisory Co. helps colleges, universities, and mission-driven organizations measure and communicate the impact of their programs. The firm evaluates the signature, student-facing programs that carry an institution's identity, from career services and study abroad to undergraduate research and honors colleges, and turns the data behind them into decisions and narrative that boards and donors act on.
Programs others overlook
Evaluation of the experiential, high-impact programs that most assessment work leaves out.
Measurement and message together
Metric design and validation, analysis, and the stakeholder narrative, handled by one team so the evidence and the story stay joined.
Federal-grade rigor
Methods and compliance discipline drawn from research funded by DOJ, DHS, DOD, and DOS, at a boutique scale.
News
Life Lately
A few recent people, places, and moments.











